This translation is provided solely for the purpose of facilitating understanding of the document, but has no legal value. Only the German version from which this translation originates has legal value.
1. When are personal data used and processed?
This policy covers in detail the personal data that we collect, use and transmit (i.e. process). This generally includes your name, home address, telephone number, e-mail address, IP address, billing and account information and other data resulting from the fact that we make our goods and services available to you.
We know that the careful handling of your personal data is very important to you. Since data protection is also of great importance to us, we strictly adhere to the legal provisions of the German Federal Data Protection Act and the Telemedia Act when collecting, processing and using data. In principle, you can visit our website without leaving any personal data. In some cases, however, we need such data from you:
when your order,
when you contact us,
when you register and log on to your personal account,
when you subscribe / unsubscribe from our Newsletter,
when you use the refer a friend / affiliate program.
Your data helps us design and continuously improve your shopping experience with us. We use the personal data in detail to process orders, to deliver the goods, to process payment, to prevent misuse of our website and to inform you about orders, products, services and offers.
In order to get in touch with you faster and easier than by post, we ask you to provide us with your e-mail address. Of course, we only use them for advertising purposes if you have expressly agreed.
2. What do we do with your personal data?
2.1 General surfing
We process navigation data that indicates which areas of our website visitors visit. This data allows us to determine which areas of our website are visited most frequently and helps us improve the quality of your online experience by identifying and enhancing the most popular features and services. Furthermore, we may process other, non-personal data (e.g. domain type, browser version or service provider), whereby we receive information on the general use of our website.
2.2 Personal data
We store the personal data primarily for optimal order processing and pass them on to other companies for this purpose if necessary. An example in this context is the passing on of the data to a carrier (such as post office, GLS, etc.), who will deliver the goods to you, or furthermore the passing on to our contractually connected partners for financial services (credit card).
The following data is only stored for the following specific data types:
2.2.1 When you order:
When you purchase items on our website, we collect your personal information (i.e. name, billing and delivery address, email address, telephone number and payment card information) and information about your purchases on our website, which we may combine with the information about your purchase in the store.
2.2.2 When you contact us:
2.2.3 When you register and log on your personal account:
Online visitors have the opportunity to create an account on our website. To create an account, you must provide your name, e-mail address, password, postal address and telephone number.
By doing so, you consent to the processing of your personal data:
2.2.4 When you subscribe / unsubscribe from our Newsletter:
When you subscribe to our newsletter (i.e. "subscribe"), you will be asked to provide your e-mail address and to consent to the processing of your personal data. By registering for the newsletter you will receive product information, which we provide by e-mail.
2.3 Use of the collected data
We process the data collected via our website in accordance with applicable data protection law and for the following purposes:
To understand your needs and preferences, to develop, market, sell or offer products and services and, where appropriate, to conduct surveys, research and analysis.
To complete your transaction for our items or to process your return or exchange.
To administer and develop our business, to manage your accounts set up with us or to record and process your payments to us.
To detect negligence, fraud, theft and other illegal activities and to protect us and other third parties from them and to verify compliance with our and your internal policies.
To conduct appropriate fraud checks, whereby the personal data you provide may be transferred to an information file that may store such data.
To confirm addresses you provide on the site, which may be submitted to an address verification service provider who may retain them in their records.
To comply with official, fiscal, investigative or other monitoring obligations or other legal or statutory disclosure obligations, insofar as this is permissible under the applicable laws, provisions and regulations in connection with our offer of goods and services to you.
If you have subscribed to our newsletter, we reserve the right to use selected data via an external newsletter service provider for sending the newsletter.
We use the service Emarsys eMarketing Systems AG, Märzstrasse 1, A-1150 Vienna (hereinafter referred to as EMARSYS).
When you subscribe to our newsletter, your e-mail address will be sent to Emarsys (no further information such as name, place of residence or other personal data will be requested).
By registering for the newsletter from 04.07.2017 you agree that we evaluate the use of the newsletter and our website in order to provide you with individual topics. The evaluation will only take place if you have expressly agreed to this or until you have revoked your consent. For registrations for our newsletter, which have been made until 04.07.2017, it still applies that the evaluation takes place without reference to persons.
The passing on of your data takes place under consideration of the regulations of the German Federal Data Protection Act (BDSG) under consideration of the regulations for order data processing according to § 11.
3. Do I have a right to information?
Of course we are always ready to give you, according to the German BDSG or TMG, information about all data stored by us about you. Please contact our data protection officer by e-mail to email@example.com.
4. How do we protect your personal data?
If you log in to your "Customer account" or place an order, your personal data will be transmitted to us. To prevent these from falling into the wrong hands, we encrypt them using the SSL procedure (Secure Socket Layer). This is currently the most common and most secure data transmission method on the Internet. It is used by us as standard as soon as sensitive data is transferred. In addition, all customer information is stored on secure servers that are not accessible to unauthorized persons and are protected from external access by a "firewall".
We also maintain various other security measures to protect our customers' personal data. In connection with these security measures, you will occasionally be asked to provide proof of your identity before we disclose personal information to you. An example of this procedure is access to the customer account, which is only possible by entering a password. In addition, your data will only be processed by third parties within the framework of order data processing, and we regularly ensure compliance with technical and organisational measures to protect your data within the framework of legal requirements.
5. When will your data be deleted?
All data will be deleted when the purpose of storage has ceased to exist. If there is a legal or contractual retention period for certain data, the data is blocked instead of deleted. Furthermore, you have the possibility to have your data deleted or corrected at your own request. If there is a legal or contractual retention period for certain data, the data is blocked instead of deleted.
To be able to use all functions in our shop, you must allow permanent cookies in your browser. If the settings for permanent cookies are not made, you can visit our shop, but e.g. the display of your shopping cart inventory cannot take place here.
There is always a rumour that cookies can be very dangerous for your computer. However, cookies definitely cannot perform the following activities:
Cookies cannot transmit viruses.
Cookies cannot read hard disk data.
No e-mails can be sent unnoticed.
Cookies cannot be read from other web servers.
Our partner companies are not permitted to collect, process or use personal data via our website using cookies. We will not link the data stored in the cookies with your personal data (name, address, etc.) without your express consent. To use our shopping cart, the [temporary/permanent] cookies must be enabled! We use services from third party providers that may set cookies. Please read the relevant information below under point 10.
7. Do you use Web-Analyse tools?
Yes. Like most Internet companies, we use web analysing tools.
We work with external service providers who help us obtain information about the use of our website. Our service providers store cookies on your computer hard drive, whereupon we receive general purchase information and other selected data that tells us how visitors navigate our site and what products are viewed. Our service providers analyse the data and provide us with overall evaluations. The data and analyses provided by our service providers are used to better understand our visitors' interests in our website and to better serve these interests. The information collected by our service providers may be linked and combined with information we collect while you visit our site. Our service providers are contractually prohibited from using the data they receive via our website for purposes other than our support.
In the following we will inform you in detail about the services used.
7.1 Use of Google Analytics
For the evaluation of the visitor numbers of our online shop and the collection of the resulting statistics we use the web analysis tool Google Analytics.
Here is a note on this:
Advanced Google Analytics features
Starting May 15, 2017, all remarketing target groups created in Google Analytics will be expanded to take advantage of the new cross-device features available in AdWords and DoubleClick. Thus, when using Google Analytics, we reach audiences users independently of the device.
If users have agreed that their web and app browsing history will be linked to their Google Account by Google and information from their Google Account will be used to personalise ads they see on the web, Google will use data from those registered users along with Google Analytics data to create and define cross-device remarketing targeting lists. To support this feature, Google Analytics collects Google-authenticated IDs of these users. This personal data from Google is temporarily linked to our Google Analytics data in order to form target groups.
7.2 Use of Google Adwords Remarketing
7.3 Use of Hotjar
IP address of your device (collected and stored in an anonymized format)
E-mail address including your first and last name, if you have provided it to us via our website
Screen size of your mobile device
Device type and browser information
Geographical data (country only)
Language to display our website
Mouse commands (movement, position and clicks)
Log data that is automatically used by our server when using Hotjar:
Domain to be referred to
Geographical data (country only)
language to display our website
date and time of access
Hotjar uses this information to evaluate your use of our website, to create reports on its use and to provide other services in connection with the evaluation of our website. Hotjar also uses third party services (e.g. Google Analytics and Optimizely) to provide its services. These third parties may store or otherwise process information that your browser transmits when you visit our website (including your IP address).
We use Hotjar to analyze the use of our website and to continuously improve individual functions and offers as well as the user experience. By statistically evaluating user behaviour we can improve our offer and make it more interesting for you as a user. This is also our legitimate interest in the processing of the above data by Hotjar.
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in your web browser settings. Please note that in this case you may not be able to use all functions of our website to their full extent. You can also prevent Hotjar from collecting the data by setting an opt-out cookie on the following linked website: https://www.hotjar.com/opt-out. Please note that this setting will be deleted if you delete your cookies.
Third Party Information: Hotjar Ltd, Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta. For more information about how Hotjar uses your information, how to opt out, and your privacy, please visit the following Hotjar website: https://www.hotjar.com/privacy
7.4 Google ReCaptcha
8. Our links to social networks
8.1 Links to Google
To enable you to network extensively, we have implemented plug-ins from the social network Google+ on our website. This social network Google+ is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. You can recognize the plug-ins in the design of our website by the fact that this is represented by a button with the sign "+1" on a white or coloured background. If you visit our website, which has the plug-in shown above, your Internet access program (Internet browser) connects to the servers of the social network Google+. Through this connection, the social network Google+ transmits the content of the plug-in to the Internet browser you are using. This enables the integration into the website represented by the Internet browser.
The social network Google+ receives the information by visiting our website. Please note that we have no influence on which data is collected.
If you are logged in to the Google+ social network website using your assigned personal account at the same time you visit our site, Google+ will be associated directly with your visit to our site. If you click the "+1" button or use your account to write a comment, the resulting information is transmitted to the social network Google+ and stored there for further use. The only way not to cause or allow this transfer of data is to close your personal account on the Google+ social network before visiting our website.
When the social network Google+ collects the data and for what purpose, whether and how the data is processed or used and which rights and possibilities are available to you for changing the settings in the social network Google+, you can find out in the data protection information of the social network Google+ itself: https://developers.google.com/+/web/buttons-policy.
8.2 Links to Facebook
To enable you to network extensively, we have implemented plugins from the social network Facebook on our website.
All plugins marked accordingly are only operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook).
You can recognize the plugins in the design of our website by the fact that they are marked by the protected Facebook logo or by the so-called "Like" button.
If you visit our website, which has one of the two plugins mentioned above, your Internet access program (so-called Internet browser) establishes a connection to the servers of the social network Facebook. Through this connection, Facebook transmits the content of the plugin to the Internet browser you are using. This enables the integration into the website represented by the Internet browser.
The social network Facebook receives the information by visiting our website.
We would like to point out that we have no influence on which data is collected.
If, at the time you visit our website, you are simultaneously logged on to the social network Facebook website using your assigned personal user account, Facebook will be directly associated with your visit to our website.
For example, if you click the "Like" button or use your account to write a comment, the resulting information is sent to the social network Facebook and stored there for further use.
The only way not to cause or allow this transfer of data is to close your personal account on the social network Facebook by clicking the word "Log out" under the menu item "Account" before accessing our website. You can find out when the social network Facebook collects the data and for what purpose, whether and how the data is processed or used, and what rights and opportunities you have to change attitudes on the social network Facebook in the data protection information of the social network Facebook itself: http://www.facebook.com/privacy/explanation.php
8.3 Links to Twitter
To enable you to network comprehensively, we have implemented plugins of the short message service Twitter on our website.
This service is operated by Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.
You can recognize the plugin used by the Twitter logo that we have visibly placed on the website.
This plugin creates a direct connection between the server of the short message service Twitter and the Internet browser used by you at the time you access our website. In this way, the short message service Twitter receives the information that you have visited our website with the IP address assigned at the time of Internet use.
If you click on the button and at the same time you are logged into your account of the short message service Twitter, you have the possibility to inform third parties about individual contents and representations of our Internet presence via your account.
The visit to our website is assigned to your user account at the short message service Twitter.
In this context, we would like to point out that, as the provider of this Internet offer, we have no knowledge of the content of the data transmitted to the short message service Twitter and of the processing and/or use of the short message service Twitter.
In the event that you do not wish the short message service Twitter to be able to attribute your visit to our Internet presence to you, you may not log into your Twitter user account before or during your visit to our Internet presence.
8.4 Links to Instagram
We have included Instagram social network plugins and API interfaces for you on our website. You can recognize the Instagram plugin by the "Instagram button" in our online shop. If you click the Instagram button and are logged into your Instagram account at the same time, the content of our online shop can be linked to your own Instagram profile. In this way, the service provider Instagram can assign the visit to our online shop to your user account. We expressly point out that we, as the operator of the online shop, are not aware of the content of the transmitted data, nor of its use by Instagram.
8.5 Links to Snapchat
We have added the social network plugin snapchat for you on our website.
The plugin we use is operated by Snapchat, Inc, Attn: copyright Agent, 63 Market Street, Venice, CA 90291, USA.
You can recognize the snapchat plugin by the "Snapchat button" in our online shop. If you click the snapchat button and are logged into your snapchat account at the same time, the service provider snapchat can assign the visit of our online shop to your user account. We expressly point out that we, as the operator of the online shop, are not aware of the content of the transmitted data, nor of its use by snapchat.
8.6 Links to YouTube
Functions of the YouTube service are implemented on our website. These functions are offered by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. The integrated videos store cookies on the user's computer when the website is accessed. If you have deactivated the setting of cookies for the Google advertising program, you will not have to reckon with such cookies when you access YouTube videos. YouTube also stores non-personal usage information in other cookies. If you want to prevent this, you must block this in the browser.
8.7 Links to Pinterest
10. Right of objection and/or revocation/opt-out
Of course, you can object to the use of your data at any time or revoke your consent.
10.1 E-Mail address
If you no longer wish to receive newsletters from us, click on "Unsubscribe newsletter" in the last e-mail we sent you (newsletter).
Please note: even if you would like to be removed from our newsletter email marketing list, we will continue to send you email confirmations of orders you placed on our website.
If you do not want us to analyse your anonymous browsing and purchasing behaviour by using this service, you can deactivate the setting for accepting cookies in your web browser. In this case, however, you will no longer be able to use certain functions and services that we offer on our website, e.g. you will no longer be able to shop in our online store.
10.3 Google Analytics
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link. The current link is: https://tools.google.com/dlpage/gaoptout
11. Access and update of your personal data
We are committed to keeping the personal information of users who have created an online account on our website up to date. Therefore you have the possibility to update or change your personal data. This includes your billing address and delivery address. Simply log in to your account with your email address and password. There you can find a menu where you can update your data.
Our site is not directed at children and young people under the age of 18, and no one under the age of 18 may provide personal information or create an account on our site.
To make our website more practical and entertaining, it may contain links to other websites operated by third parties ("external websites"). We do not control and are not responsible for the privacy practices or the content of such external websites. We strongly recommend that you review the privacy policies of any external website to ensure that you agree with the privacy policies and practices of those websites.
15. Safety information
We limit the number of employees who have access to the personal information database. Our employees are also made aware of the importance of the confidential treatment of this data. Skyline shops are designed to accept orders via web browsers that allow communication via Secure Socket Layer (SSL) technology, including Mozilla Firefox 3.0+, Microsoft Internet Explorer 8.0+ and Apple Safari 4.0+. In addition, some components of the website require Adobe Flash Player 9.0 or higher. Although we use the above security measures on this website, you should be aware that 100% security cannot always be guaranteed.
16. Do you have any questions?
Would you like to receive further information about data protection? Please contact our data protection officer by e-mail: firstname.lastname@example.org
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